On 21 April, Sympraxis Team and Global Sustain successfully organised in Athens an important educational seminar on Cause Marketing, presenting the internationally renowned speaker and author Thomas Kolster. The seminar was attended by more than 70 business executives working on corporate responsibility and sustainability issues. The seminar presented the methods for the effective use of Cause Marketing by companies and non-profit organisations, as well as successful best practices at global level. Furthermore, the attendees had the opportunity to participate in experiential exercises, learning ways in which a company can address today’s ethically thinking consumers. Thanos Belalidis, on behalf of the Sympraxis Team, closed the all-day seminar by presenting best practices from Cause Marketing initiatives implemented by various Greek companies, highlighting the possibility that advertising can be a force for the benefit of the environment and society.