“Hemzemin – Common Ground” is a social good communication conference organised every year in Istanbul. It brings together academics, NGO representatives and design/advertising professionals, to share their experiences for better communication strategies. Sympraxis Team participated at Hemzemin 2018 along with three other members of the Do Not Smile (DNS) network of sustainable communications agencies: Myra (Turkey), supporter of the conference, Creative Concern (UK) and Springtime (Belgium).
This year’s conference, which took place on 18 December, was titled “School of hard knocks – learning from mistakes”. Lessons learned the hard way were presented with honesty and humor. This is a practice common in entrepreneurial circles, particularly start-ups, but less so in the communication sector. Sympraxis Team’s lessons were presented by Alexander Deliyannis, Head of Consulting Services.