Celestyal Cruises realised a blood donation for employees working in the company’s ships and offices, with the support of Sympraxis Team in the company’s internal communication campaign and programme implementation. A total of three blood donations took place in September and October 2016, which were addressed to the multinational crews of the ships Celestyal Nefeli, Celestyal Crystal, and Celestyal Olympia, as well as to the employees of the company’s headquarters in Piraeus. The activity was realised in cooperation with three hospitals (General Hospital of Athens “Laiko”, Evangelismos Athens General Hospital, Amalia Fleming Regional General Hospital). In total, 120 blood bottles were gathered. For the first time in Greece, foreign crews of individuals without Tax Identification Number or Social Security Number were given the opportunity to donate blood to those in need.