Sympraxis, in collaboration with PLUS EUROPE P.C., undertook the important task of tourism promotion in the Prefecture of Magnesia, including the Sporades islands, on behalf of the Regional Development Fund of Thessaly. The project includes the development of a Communication Action Plan, as well as the design and implementation of a comprehensive communication campaign to promote the area as an important tourist destination. The campaign will be carried out through thematic videos, television and radio spots broadcasted nationwide on television and radio stations, as well as on digital media and social networks. In addition, a special photoshooting of points of interest in the area is included. The promotion campaign has already started for the Christmas and New Year festive period, including television and radio spots, as well as digital advertising. The communication message highlights human contact, the sense of warmth in a festive environment, escape from routine and stress, as well as the activation of emotions and imagination, offering an unforgettable, sustainable destination experience that stays with the visitor forever. Watch the first TV spot of the campaign here.