With the motto “Kids show your teeth” the programme Adamantiada (Enameathon) was implemented having as main goal the treatment of primary dental needs of children in Athens. The programme provided a dental examination and fluoridation to 7,500 students from 60 Primary Schools, as well dental treatment to 1,500 children that have been found in need of treatment but lack the financial capability to visit a dentist. The project was funded by the European Social Fund (ESF) and implemented by Medecins du Monde in cooperation with the Municipality of Athens.  Sympraxis Team, along with attp advertising company, undertook all of the project’s Communication and Publicity actions, including a press conference, two TV spots, informative material and a one-day festival in Technopolis. The festival included experiential educational activities for children, a cartoon workshop focusing on oral hygiene and a concert with favourite kid songs from “Lilipoupoli”, “Under a cauliflower” and “Lazy Dragon”. www.adamantiada.gr