In the international meeting on innovation and sustainability Sustainable Brands 2016, which was held on 26 and  27 May 2016 in Istanbul, Turkey, Sympraxis Team participated with a proposal by Thanos Belalidis, with the title “Doing Well by Doing Good for Good Reasons: An Overview of Cause Marketing in Turbulent Times”. Sustainable Brands is an international community for education and cooperation, with the mission of empowerment and development of businesses for a better world and a sustainable planet. The international meetings carried out by Sustainable Brands provide an opportunity of training on the latest innovations in the field of sustainability, as well as the opportunity of networking with experts in branding issues. The participation of Sympraxis Team in this important community is indicative of the recognition of its work by renowned international institutions excelling at the promotion of innovation and sustainability. The presentation of the proposal of Sympraxis Team was ensured through its collaboration with Global Sustain.