In 2016, there was a significant increase of almost 22% in the annual collection of blood units during the implementation of OTE Group’s Voluntary Blood Donation programme. This increases the number of potential beneficiaries to more than 6,000 individuals! More specifically, the blood donation results for 2016 were 2,090 blood units compared to 1,710 units for 2015. In April 2017, the programme continued with even greater expectations for better results in blood units collection. On behalf of OTE Group, Sympraxis Team has undertaken the planning and implementation of the internal communication campaign, the basic concept of which is the life bond that is created between the volunteer blood donor and the person who uses the blood.